Andreas Bunsen, born in 1970 in the Alpine town of Bad Reichenhall, has been working in the creative industry for over 30 years. His passion is communication and brand management. After 8 years of agency work in Munich and Hong Kong, he worked for an international aviation group for over 10 years. Numerous stays abroad, working on complex change projects and managing employees in an intercultural context have shaped his way of working and his view of people. Since 2002, he has managed the creative and brand agency bunsen & bunsen together with Matthias Bunsen. There, Andreas Bunsen advises companies and organizations on brand management. In 2016, he returned to his home region of Berchtesgadener Land and since then has been working intensively on cultural and creative business activities in mountain regions through the creativeALPS agency. creativeALPS began its work with an initial workshop in 2017 as part of PHASE XI, an initiative of the German government's cultural and creative industries. Exchanging ideas, developing ideas together and implementing them. This also gave rise to the idea for the Hutschn project and 17Peaks.